Coming to a magazine near you.....First it was scratch-and-sniff perfume ads. Now it is peel-and-taste ads.
From Chemical and Engineering News (link on sidebar):
"Readers of the February 18 issue of People magazine are able to sample Welch's grape juice by tasting a full page ad. The peel-and-taste technology uses an edible film similar to those used in breath strips. First Flavor of Bala Cynwad, PA, custom develops hydrocolloid films, made from hydrolyzed cellulose gum, flavors and sweeteners, to capture the flavor or food or flavored medicines for use in advertising."
So dear reader, do you think it will catch on? Hydrocolloid films have been used in food production for a while now so I am not really worried about the safety of the basic idea. However, if you went to your favorite magazine and picked up People, could you bring yourself to lick the film? After having seen some crazy things at Barnes and Nobles over the years, it gives me pause....
So dear reader, do you think it will catch on? Hydrocolloid films have been used in food production for a while now so I am not really worried about the safety of the basic idea. However, if you went to your favorite magazine and picked up People, could you bring yourself to lick the film? After having seen some crazy things at Barnes and Nobles over the years, it gives me pause....
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